LG Electronics announced that its dual HDTV DVD player has touched down in such retail Shangri Las as Best Buy, Circuit City and CompUSA. Called the Super Multi Blue Player (Model: BH100), which can play both Blu-ray and HD-DVD high-def DVDs, the player is priced at $1,199. The set-top will display high-def discs in 1080p HD ("Full HD") on 1080p sets.
LG hopes the player will appeal to consumers who are nervous about choosing the wrong format in the high-def DVD format war.
As you well know, Blu-ray and HD-DVD are not compatible with each other, meaning one disc won't play on the other's machine. This incompatability issue has led to concerns that one format may eventually go out of business, leaving consumers holding an obsolete player.
"We are proud to offer consumers the next generation of HDTV innovation, addressing consumer hesitancy and confusion, and we're excited that the LG player has captured the attention of retail partners and enthusiasts," says Michael Ahn, president and CEO of LG's North American headquarters.
The dual-format player, the first of its kind on the market, received several awards at last month's 2007 Consumer Electronics Show where it was unveiled.
"With Full HD beginning to take off, we expect the industry-changing Super Multi Blue Player to trigger expanding market volume for both Full HD displays and high-definition discs," said Ahn.