Effective April Fool's Day, Toshiba will be cutting the price of its HD-A2 HD-DVD player to $399.
According to the reports, Toshiba has reportedly issued a new catalog announcing the price drop to $399 from $499, making the HD-A2 the lowest priced high-def DVD player in all the land.
Sony's PlayStation 3, which comes with a Blu-ray HDTV DVD player inside, can be purchased for $499.
One reason for the price drop is that Toshiba, the major force behind the HD-DVD format, is under pressure to quickly boost sales, as it's being outsold by a 2:1 margin to Blu-ray discs.
Toshiba is also expected to lower the price on the HD-A20 model from $599 to $499. Previously, Toshiba lowered the price tag on the HD-XA2, the company's second generation player, to $799 from $999.
Finally, Toshiba is also offering five free HD-DVDs with the purchase of any HD-DVD player.
